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Why Using AdWords Support Is So Important To Advertisers

By: Donovan Kovar On: December 16, 2014 Advertising No Comments

Even though I’ve been working with AdWords now since 2004, I’m still learning new things about it all of the time. Perry Marshall likens the AdWords interface to the inside of a 747’s cockpit, and although I’ve never sat in…

Making “The Leap” with AdWords Remarketing

By: Donovan Kovar On: October 23, 2014 Advertising No Comments

Google AdWords’ “remarketing” is a part of its display network platform. A remarketing audience is made up of all of the visitors to your site, a specific page or a combination thereof. I use remarketing heavily as an essential part…

Why AdWords Is Better For Business Than SEO

By: Donovan Kovar On: October 20, 2014 Advertising No Comments

I remember the day back in April, 2012. That morning noticed that my collection of over 100 “SEO Blogs” had been di-indexed by Google, and that my friend’s blog network (of over 350 blogs) had been deindexed as well. The…

An Open Letter About Online Advertising – To CEOs And Business Owners

By: Donovan Kovar On: May 06, 2014 Advertising, Lead Generation, Optimization No Comments

What makes a company’s marketing successful? Is it better ADs? A better landing page? Super cool videos? What makes advertising profitable? Is it using Google AdWords, Facebook Ads, Bing, SEO or some other “magical platform” – and “optimizing it to…

Relevance Value & CTA (Landing Page Optimization Part 2)

Your landing pages have a huge impact on your advertising’s ROI – and that’s why we...
I’ve Decided to Start Blogging About Stuff

As a search engine marketing consultant, I see a lot of stuff that my clients are doing (or that we do...
New “SEO Software” for Theming Your Website

I recently learned of (and acquired) some very interesting SEO software by a guy named Michael Marshall....
An Open Letter About Online Advertising – To CEOs And Business Owners

What makes a company’s marketing successful? Is it better ADs? A better landing page? Super cool...
Why AdWords Is Better For Business Than SEO

I remember the day back in April, 2012. That morning noticed that my collection of over 100 “SEO...