Advertising

Relevance Value & CTA (Landing Page Optimization Part 2)

By: Donovan Kovar On: April 17, 2016 Advertising, Lead Generation, Optimization No Comments

Relevance Value & CTA (Landing Page Optimization Part 2)

Advertising,Lead Generation,Optimization

Your landing pages have a huge impact on your advertising’s ROI – and that’s why we always recommend optimizing them for better conversions. Now, landing page optimization is a pretty advanced field of study, but generally speaking, a good landing…

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Why Using AdWords Support Is So Important To Advertisers

By: Donovan Kovar On: December 16, 2014 Advertising No Comments

Even though I’ve been working with AdWords now since 2004, I’m still learning new things about it all of the time. Perry Marshall likens the AdWords interface to the inside of a 747’s cockpit, and although I’ve never sat in…

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Making “The Leap” with AdWords Remarketing

By: Donovan Kovar On: October 23, 2014 Advertising No Comments

Google AdWords’ “remarketing” is a part of its display network platform. A remarketing audience is made up of all of the visitors to your site, a specific page or a combination thereof. I use remarketing heavily as an essential part…

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Why AdWords Is Better For Business Than SEO

By: Donovan Kovar On: October 20, 2014 Advertising No Comments

I remember the day back in April, 2012. That morning noticed that my collection of over 100 “SEO Blogs” had been di-indexed by Google, and that my friend’s blog network (of over 350 blogs) had been deindexed as well. The…

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An Open Letter About Online Advertising – To CEOs And Business Owners

By: Donovan Kovar On: May 06, 2014 Advertising, Lead Generation, Optimization No Comments

What makes a company’s marketing successful? Is it better ADs? A better landing page? Super cool videos? What makes advertising profitable? Is it using Google AdWords, Facebook Ads, Bing, SEO or some other “magical platform” – and “optimizing it to…

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What’s Your Lead Magnet?

By: Donovan Kovar On: December 30, 2015 Advertising No Comments

What’s Your Lead Magnet?

Advertising

A “Lead Magnet” is a term that’s used in the online marketing industry to describe something that you give to your prospects in exchange for permission to market to them…

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Waste Is The Enemy Of ROI

By: Donovan Kovar On: December 16, 2015 Advertising No Comments

Waste Is The Enemy Of ROI

Advertising

If you’re buying advertising for your website, the chances are high that you’re losing your ROI somewhere in the process.…

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Winning With “Ad Control”

By: Donovan Kovar On: November 03, 2015 Advertising No Comments

Winning With “Ad Control”

Advertising

Most of us know that casinos have what is called, “a house advantage” – meaning, the odds are that the casino will win more of your money than you will theirs.…

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